ec44 Privacy Policy
ec44 is committed to protecting the privacy and personal data of every player who uses our platform. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you hold over your own data.
How ec44 Protects Your Data
The cards below summarise the six core privacy commitments ec44 makes to every registered player. These summaries are for orientation only — the complete and legally binding terms are set out in the numbered sections that follow.
ec44 collects only the personal data that is strictly necessary to operate your account, process your transactions, verify your identity, and comply with applicable regulations. We do not collect data speculatively or sell personal profiles to third-party advertisers.
All data transmitted between your device and ec44's servers is protected by industry-standard 256-bit SSL (Secure Socket Layer) encryption. This ensures that your login credentials, financial details, and personal information cannot be intercepted in transit.
ec44 does not sell, rent, or trade your personal information to any third party for their own commercial or marketing purposes. Data shared with partners is limited strictly to what is necessary to deliver the services you use — for example, sharing payment data with bKash or Nagad solely to process a transaction.
ec44 uses essential session cookies to keep you securely logged in, and analytical cookies to understand how players navigate the Platform so we can improve it. We do not use intrusive tracking pixels or cross-site behavioural advertising cookies without your explicit consent.
You have the right to request a complete copy of the personal data ec44 holds about you, to correct inaccuracies, and to request deletion of your data subject to legal retention obligations. All such requests are handled within 30 days and at no cost to you.
ec44 retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required by law. Account data is held for a minimum of five years following account closure in accordance with standard financial record-keeping obligations, after which it is securely deleted.
Information We Collect
ec44 collects personal information from you in three principal ways: information you provide directly when registering or using the Platform, information generated automatically through your use of the Platform, and information received from trusted third-party partners involved in delivering our services. The following table sets out each category in detail.
| Category | Specific Data Points | How Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, Bangladesh National ID (NID) number, passport or driving licence details | Provided by you during registration and KYC verification |
| Contact Data | Email address, Bangladeshi mobile number, residential address (city, district, division) | Provided by you during registration or account updates |
| Financial Data | bKash / Nagad / Rocket / Upay account numbers used for deposits or withdrawals, bank account details for bank transfer, transaction history in Bangladeshi Taka (৳) | Provided by you when making deposits or requesting withdrawals |
| Account Activity Data | Login timestamps, session durations, bet history, game history, bonus claims, deposit and withdrawal records, responsible gaming tool usage | Generated automatically by the Platform during your sessions |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, time zone setting (BST, UTC+6) | Collected automatically via server logs and session management systems |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with the ec44 support team | Generated when you contact our support team via any channel |
| KYC Document Images | Scanned or photographed copies of identity documents submitted for age and identity verification | Uploaded by you during the KYC process prior to first withdrawal |
Data we do not collect: ec44 does not collect full card numbers or card security codes (CVV). Payment card transactions are processed by our PCI-DSS compliant payment partners, who handle card data directly without passing it to ec44's systems. We do not collect biometric data (fingerprints, facial recognition data) and do not access your device's contacts, camera, or microphone.
Voluntary disclosure: Any information you choose to share with the ec44 support team beyond what is required — for example, details about your employment, family situation, or health — is treated with the same level of confidentiality as all other personal data. ec44 support staff are trained not to solicit personal disclosures beyond what is operationally necessary.
How We Use Your Data
ec44 processes your personal data only for specific, identified purposes and only where a lawful basis for that processing exists. The lawful bases we rely on are: (a) contract performance — processing necessary to deliver the services you signed up for; (b) legal obligation — processing required by applicable law; (c) legitimate interests — processing that serves a genuine business interest and does not override your privacy rights; and (d) consent — where you have given clear, voluntary, and informed agreement to a specific processing activity.
The table below maps each processing purpose to the data category used and the lawful basis relied upon:
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Creating and managing your ec44 account | Identity Data, Contact Data | Contract performance |
| Processing deposits and withdrawals in ৳ | Financial Data, Identity Data | Contract performance |
| Age and identity verification (KYC) | Identity Data, KYC Document Images | Legal obligation |
| Fraud detection and anti-money-laundering checks | Financial Data, Technical Data, Account Activity Data | Legal obligation / Legitimate interests |
| Delivering betting, casino, and gaming services | Account Activity Data, Technical Data | Contract performance |
| Responsible gaming monitoring and intervention | Account Activity Data, Contact Data | Legal obligation / Legitimate interests |
| Customer support and dispute resolution | Communications Data, Account Activity Data | Contract performance / Legitimate interests |
| Sending transactional emails (deposit confirmed, withdrawal processed) | Contact Data, Financial Data | Contract performance |
| Sending promotional communications and bonus offers | Contact Data, Account Activity Data | Consent (opt-in at registration; withdrawable at any time) |
| Platform analytics and performance improvement | Technical Data, Account Activity Data (anonymised where possible) | Legitimate interests |
Withdrawing consent: Where ec44 processes your data on the basis of consent — most commonly for promotional email communications — you may withdraw that consent at any time by clicking the "Unsubscribe" link in any marketing email or by contacting our support team via Live Chat. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal, nor does it affect processing carried out on any other lawful basis.
Automated decision-making: ec44 uses automated systems to flag accounts for fraud review, responsible gaming interventions, and duplicate account detection. These automated checks may result in temporary account restrictions pending manual review. You have the right to request human review of any automated decision that significantly affects your account. To exercise this right, contact our support team via Live Chat or at [email protected].
Data Sharing & Disclosure
ec44 does not sell or rent your personal data to any third party. We share your data only in the limited circumstances described below, and only to the extent strictly necessary for the stated purpose.
Payment partners: When you make a deposit or withdrawal, ec44 shares the minimum necessary financial and identity data with the relevant payment partner — bKash, Nagad, Rocket, Upay, your nominated bank (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank), or Visa/Mastercard's processing network — solely to complete the transaction. These partners process your data under their own privacy policies and are bound by strict data security obligations.
Game providers: The third-party game studios whose titles appear on the ec44 Platform — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive a pseudonymous player identifier and game activity data necessary to deliver the game session and settle winnings. They do not receive your full name, contact details, or financial information.
KYC and compliance partners: ec44 uses specialist identity verification service providers to assist with the KYC process. These providers receive a copy of your identity document and associated identity data solely for the purpose of verifying your age and identity. They are contractually prohibited from using your data for any other purpose.
Legal and regulatory disclosure: ec44 may disclose your personal data to law enforcement agencies, courts, regulators, or other governmental authorities if required to do so by law, court order, or in response to a lawful request. We will notify you of any such disclosure where we are legally permitted to do so.
Business transfers: In the event of a merger, acquisition, or sale of all or part of ec44's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified via email and via an in-platform notice before any such transfer takes place, and the acquiring entity will be required to honour the commitments set out in this Privacy Policy.
Cookies & Tracking Technologies
ec44 uses cookies and similar tracking technologies on the Platform to ensure the site functions correctly, to remember your preferences, and to gather anonymised analytics data that helps us improve the betting and gaming experience. The following table explains the types of cookies we use.
| Cookie Type | Purpose | Duration | Can Be Disabled? |
|---|---|---|---|
| Essential Session Cookies | Keep you securely logged in during your session; maintain your account state, active game sessions, and basket of pending bets | Session (deleted when browser closes) | No — disabling these will break core Platform functionality |
| Preference Cookies | Remember your display preferences such as odds format, language setting, and responsible gaming limit selections | Up to 12 months | Yes — disabling means preferences will not be saved between visits |
| Analytics Cookies | Collect anonymised data about how players navigate the Platform (pages visited, time on page, click paths) to help us identify and fix usability issues | Up to 24 months | Yes — opt out via your account settings or browser preferences |
| Security Cookies | Detect fraudulent login attempts, bot activity, and unusual session behaviour; support our fraud prevention and responsible gaming monitoring systems | Up to 30 days | No — these are required to maintain account security |
Managing cookies via your browser: Most web browsers allow you to view, manage, delete, and block cookies through the browser's settings menu. Please note that blocking all cookies may impair your ability to log in and use the ec44 Platform. Instructions for managing cookies in the most widely used browsers can be found on each browser's official support page.
No cross-site advertising cookies: ec44 does not use third-party advertising network cookies that track your browsing activity across other websites for the purpose of serving targeted advertisements. Any analytics data we collect is used solely to improve the ec44 Platform experience and is not shared with advertising networks.
Data Retention
ec44 retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, to comply with legal and regulatory requirements, or to resolve disputes and enforce our agreements. The retention periods below reflect the minimum periods required by standard financial record-keeping obligations applicable to online payment platforms serving Bangladesh-based players.
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity and KYC Data | 5 years from account closure | Financial record-keeping and anti-money-laundering obligations |
| Transaction and Financial Data | 5 years from transaction date | Financial record-keeping requirements |
| Betting and Gaming History | 3 years from account closure | Dispute resolution and responsible gaming audit trail |
| Communications Data (support tickets, chat logs) | 2 years from last communication | Customer service quality assurance and dispute evidence |
| Technical / Log Data | 12 months from collection | Security monitoring and fraud detection |
| Marketing Consent Records | Duration of consent + 3 years after withdrawal | Evidence of consent and compliance audit trail |
When a retention period expires, ec44 will securely delete or irreversibly anonymise the relevant data so that it can no longer be associated with you. Anonymised data — which cannot be used to identify any individual — may be retained indefinitely for statistical and analytical purposes.
Self-excluded players: Where you have requested a permanent self-exclusion, ec44 retains your identity data on a restricted exclusion list for a minimum of five years to prevent re-registration under the same or a different identity. This is a responsible gaming safeguard and overrides any shorter general retention period that might otherwise apply.
Data Security
ec44 takes the security of your personal data seriously and implements a layered, defence-in-depth approach to protecting information stored on and transmitted through the Platform. The following measures are in place at all times.
- Encryption in transit: All data exchanged between your browser or mobile device and ec44's servers is encrypted using TLS 1.2 or higher (256-bit SSL). This protects your login credentials, financial data, and personal information from interception by third parties.
- Encryption at rest: Sensitive data stored in ec44's databases — including password hashes, identity document images, and financial records — is encrypted at rest using AES-256 encryption.
- Access controls: Access to personal data within ec44's internal systems is restricted on a strict need-to-know basis. Only authorised personnel with a legitimate operational requirement may access player data, and all such access is logged and auditable.
- Password security: ec44 stores passwords as salted cryptographic hashes — we never store your password in plain text and cannot retrieve it. If you forget your password, you must reset it via the registered email address on your account.
- Penetration testing: ec44 commissions regular independent security assessments, including penetration testing of the Platform's web and API layers, to identify and remediate vulnerabilities before they can be exploited.
- Incident response: ec44 maintains a documented data breach response procedure. In the event of a data security incident that poses a risk to your rights, ec44 will notify affected players via their registered email address within 72 hours of becoming aware of the breach, setting out the nature of the incident, the data affected, and the steps taken to contain it.
Your role in security: While ec44 employs robust technical and organisational security measures, the security of your account also depends on you. You should use a strong, unique password for your ec44 account, never share your login credentials with any other person, and log out of your account when using a shared or public device. If you believe your account has been compromised, contact the ec44 support team via Live Chat immediately.
Your Privacy Rights
ec44 respects your rights over your own personal data. The rights set out below may be exercised at any time by contacting the ec44 Privacy Team at [email protected] with the subject line "Privacy Rights Request". All requests are processed within 30 days at no charge. In complex cases, this period may be extended by a further 30 days, in which case you will be notified of the extension and the reason for it.
Identity verification for rights requests: To protect your data from unauthorised access or erasure, ec44 may ask you to verify your identity before processing a rights request. This typically requires confirming your registered email address, registered mobile number, and one further piece of account information. ec44 will not charge you for exercising any of the rights listed above.
Contact & Privacy Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or ec44's handling of your personal data, please contact the ec44 Privacy Team using any of the channels below. All privacy-related enquiries are handled by a dedicated team member and receive a response within 5 business days.
- Email: [email protected] — use subject line "Privacy Rights Request" or "Privacy Enquiry" for fastest routing
- Live Chat: Available 24/7 via the in-Platform chat widget. Ask to be connected to the Privacy Team for data-related requests.
- Response time: Standard enquiries within 5 business days (BST); formal rights requests within 30 days.
Changes to this Privacy Policy: ec44 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, the services we offer, or applicable legal requirements. When material changes are made, registered players will be notified via email to their registered address and via an in-platform notification. The updated Policy will be published on this page with a revised Effective Date at the top. Your continued use of the Platform after the revised Policy takes effect constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you should close your account and cease using the Platform.
Governing language: This Privacy Policy is published in English. In the event that translated versions are made available for convenience, the English version remains the authoritative and legally binding text.
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